Sharpen your pencils and break out the notepad, it’s
time for a history lesson. Let’s jump back to the 1960’s to a little island
that is cold and wet, also known as England. The Griggs family who hailed in
England’s boot making capital, Northampton, was a respected, wealthy and
established family and company. The Griggs have been making boots since 1901
and what made this family special is their free thinking mind and sense of
individuality.
So one day in the 1950’s, after being frustrated
with the rigid styles from the magazine Shoe
and Leather News, Bill Griggs came across an advert from a German duo looking
for an overseas partner to help them produce their revolutionary air-cushioned
sole. This German duo was Dr.Maertens and Dr.Funck, maverick inventors and free
thinkers. This air-cushioned sole was the response to a foot injury during a
ski trip accident. The German duo was looking for partners who shared the same
sense of individuality and forward thinking. Bill Griggs simply could not pass
up an offer like this, so he called the German duo and on April 1st,
1960 the legend and icon for individuality was born.
During
this time, the tribe of young people called the Skin Heads began to wear Doc
Martens. Skin Heads were ska- music loving and had homage towards the British
working class. They would mimic the style of the working man and were detail
orientated. Doc Martens were originally sold as reliable working factory man
shoes, so to complete the Skins Heads aesthetic DM’s became a necessity.
Some years later after the Skin Head culture, Pete
Townshend from the band The Who, deliberately wore Doc Martens on stage to show
the audience he is unashamed of being part of the working class. Pete Townshend
most certainly looked different in the music era of psychedelia and flower
power. The Who was the ring leader of youth culture, and the ever-growing
circus of misfits and free thinkers formed. After The Who’s appearance in Doc
Martens, youth flocked and bought them and more subcultures formed. There were
punks, psychobilly, grunge, Goth, hardcore, Brit pop, emo, and two tones, and
what all of these subcultures shared was the obsession with freedom, creativity,
and rejection of societal norms. Doc Martens became a symbol and canvas for the
youth to paint and decorate their personality on it. Each pair was different,
people would scuff them, decorate them, lace the shoes up differently and
styled it to whatever made them happy.
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